Edit down (or upgrade) your skincare drawer.
Healthy, glowing, protected skin—yes, please.
If you’ve got skin, you need skin care—simple as that.
If you can better understand the products and ingredients out there—you’ll be able to resist (or confidently evaluate) when everywhere you look there’s some hot new thing on the market.
The way I see it, if more women understand how to put dermatology recommendations to work in the real world (see: Target aisle), I've done my job well.
(Oh, and I’m definitely one of those “everyone should wear sunscreen… everyday” types, wink. After all, just a little SPF can make a world of difference in your overall skin health.)
Everywhere you turn, there’s skincare buzzwords making you feel like skin health is a complicated process you’ve gotta have a secret code to figure out.
Leave that to me—I love the science behind ingredients in skincare products, but when they have more syllables than your favorite plant’s Latin name… I get that it can feel, well, overwhelming.
Skincare shouldn’t feel so complicated, and I know you need to understand what you’re putting on your skin, and—most importantly—why. Together we can create a custom, personalized skincare routine that fits your needs & goals, and make sure you have the guidance you need as your skin changes throughout the seasons.
Meet the Team
SYDNEY GIVENS
Founder & Dermatology PA
My goal is to help women navigate the overwhelming world of skincare products—in any appointment, I aim to help my clients & patients create a complete and personalized skincare routine that’s right for their individual needs and budget. I truly believe that every product doesn’t need to be expensive—and I can help anyone learn what ingredients to look for, and where to spend their money. When I’m not elbow-deep in the latest skincare lotions and potions (I seriously love trying new products!) you can find me hunting for rocks my son, Jack, has left around our house, potting and arranging plants on my patio, dreaming about where to travel next with my husband, Chase, or simply sipping on Cafe Bustelo while reading a favorite book with my very poodly golden doodle, Betty, at my feet.
KELLEY JOHNSON
Marketing & E-Commerce
Kelley and Sydney go way back — from pageant stages to spreadsheets, their journey has come full circle. These days, Kelley brings her creative-meets-analytical brain to all things branding and design from her home office in Traverse City, Michigan.
Equal parts visual thinker and data nerd, Kelley has a knack for pairing beautiful design with smart, strategic choices. She’s the go-to for creating visuals that feel polished and on-brand while also making sure the numbers behind the scenes add up. Type-A in the best way, she brings clarity, consistency, and just the right amount of sparkle to everything she touches.
EMMA GASTER
Marketing & Social Media
With a background in Public Policy and nearly a decade of experience in both print and digital marketing, Emma brings a thoughtful, strategic edge to the Skincare by Sydney brand. Whether she’s crafting email campaigns, refining SEO, or building out systems behind the scenes, her focus is always the same — creating clear, sustainable processes that elevate the brand and support the experience of every client.
Emma thrives in fast-paced environments and is passionate about making sure every message, from social media to direct mail, reflects the heart of the business. At the end of the day, she’s here to make sure Skincare by Sydney doesn’t just look good — it feels good, inside and out.
Featured In
Making the world a happier place one skincare product at a time.
Helping you be comfortable in your skin and confident in your skincare routine.
Being invited into your daily rhythms of self-care isn’t something I take lightly. You’re not looking for a 9-step regimen to cram into your only 5 minutes of alone time every morning. You want simple, effective skincare that you actually stick with—after all, the best skincare is the stuff you actually use.
Get Your Custom Skin Routine →